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In the meantime, the "Indiana Jones" mobile game is going online, and runners will be offered with the cool running that is full of interests. This series of marketing activity is the detailed demonstration adidas shoes of Adidas "make full efforts" brand concept on running sport. It aims to promote the 360-degree cool and breathable running, a kind of healthy and active lifestyle to be developed and popularized in domestic area.The running conference of 360-degree cool breath of Adidas drew its curtain with a promotion video that was shot collectively by some famous people, such as David Beckham who is a international superstar, Derrick Rose who is "the most valuable player" of NBA, Ligonier Massey who is the "footballer in the year", Zou Shiming who is the Olympic "Asia boxing champion" as well as Katie Perry who is a pop diva.

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